CHELVERTON Asset Management Limited has pledged further investment in VeloVixen, the Oxfordshire-based retailer of cycle clothing and accessories for women.
The company was founded by cycling enthusiasts Phil and Liz Bingham following a year-long cycle expedition through the Americas.
Observing the male bias within the industry, and the limited options for apparel designed and cut with female riders in mind, VeloVixen commenced trading in 2012.
Chelverton Investment Director, Richard Bucknell, who led the transaction on behalf of Members of the Chelverton Investor Club, commented: “It has been an absolute pleasure to work with Phil and Liz and to see the rapid progress they have made.”
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here