A NEW mum has organised a breast feeding “sit-in” after being told to stop nursing her baby son in an Oxford department store.

Mother-of-two Emily John organised the protest in anger after being asked by staff to stop feeding four-week-old Jacob in Debenhams on Saturday.

The 25-year-old, from Oxford, said she was “discreetly” breastfeeding in the shoe department when a member of staff told her to stop or leave the area.

Debenhams apologised and said it was an “isolated incident” where staff got its policy wrong.

The sit-in is set to take place this Saturday at 11am. A Debenhams spokesman said staff at the store were now working to make the event a "celebration" of breast feeding.