Mini is a phenomenal success story. Ever since BMW got its hands on the brand, the quirky four wheeled symbol of British culture has become a global big seller.

Now it has podium ambitions.

The Mini Cooper S is ingrained in racing history thanks to wins at Monte Carlo in the 60s. Now, 50 years later, a new chapter is being plotted.

It is taking the Countryman from the supermarket car park to some of the most testing driving terrain in world motorsport... with a few tweaks here and there.

The car made its UK debut at Cornbury Park on Saturday before an adoring crowd which has been crying out for British rally success.

But what makes this a complete Oxfordshire story is Prodrive.

The Banbury engineers are no mugs, boasting British Touring Car titles and victories at the Le Mans 24 hours race.

And, if you needed further proof, check Mini’s sixth place finish at last week’s rally in Sardinia – the car’s first race proper in a ‘trial’ year. This is, undoubtedly, a serious team.

“This project is a truly passionate opportunity,” said Prodrive founder David Richards. “Mini is a cult brand which left a lasting impression during its previous motorsport campaigns.”

The firm is probably best known for its rally championship wins with Colin McRae, but when Suburu pulled out of rallying it didn’t mean the end of the road for Prodrive.

The team conjured up plans for a new car and, when the Countryman rolled off the Mini production line, the marriage was sealed.

“This has been two years in the making. It was a sad day to lose Suburu after the six world titles,” said Mr Richards.

“But now we have found a great partner – one we can become emotionally involved with.”

David describes the Mini team as “energetic and enthusiastic”, which seems to suit the car’s zippy image.

But, after spending a morning with the crew, the overriding impression is one of love and dedication. This is not just a job.

Mini has said they are finding their feet. The Sardinia experience should tells us it won’t take them long.

Team manager Campbell Roy explained drivers Dani Sordo and Kris Meeke will only compete in six of 12 stages of this year’s championship before aiming for a big splash next year.

The car will next test itself in Finland in a few weeks, as it tries to edge its way into contention. Mr Richards explained: “We aim to use 2011 as a preparatory year, amassing experience in order to ensure we are fully competitive from the start of the following season.

“Let’s not underestimate the task ahead of us, or the stiff competition we will face on the way.

“But our target is firmly set on winning the World Championship title again with Mini.”

And there will be few who question their ability to turn that ambition into a reality.

  • For more information log on at MINImotorsport.com