Richard Bell at Discord @ Wahoo, Hythe Bridge Street, Oxford.

One of the most important things for an Oxford club to ensure, particularly in its younger days, is that it carves out a recognisable identity.

Catering for the masses is an understandable goal, but I know I’m not alone in finding it a little dull.

It’s like trying to chat someone up who has no particular opinions about music, film, politics or indeed anything else. They’re perfectly nice, but slightly tedious.

Personally, I prefer the victims of my conversation to have a varied taste in music, to be open and interesting, and that’s the way I like my clubs to be too.

Wahoo is one of the recent glut of revamped Oxford clubs that has fared rather better than the others, thanks to an excellent promotional campaign, cementing itself as an essential night out for students everywhere with their weekday drinks promotions, including Kronenbourg for a mere £2.

This is clearly delightful, but now that most of us have been made aware of this modern day miracle, the club is endeavouring to get itself known as more than simply a cheap place to get booze.

It now wants to prove itself as a great venue, which makes a night like Discord all the more interesting.

An alternative rock night is a difficult thing to get right.

Alternative rock as a genre is essentially a meaningless term, as it encompasses an abundance of genres and sub genres that can prove too vast for many DJs.

It’s a careful balancing act, but luckily this is an area Discord has got absolutely right, as the DJs masterfully provided a fresh and surprising new track at every turn, keeping the crowd going until the early hours.

Admittedly, Wahoo has taken something of a risk with a night like this, but personally I think it’s a risk they should be applauded for taking.

It’s a fantastic event and I really hope it becomes a success for two reasons; first off it’s fun, and a high-quality reminder that a club doesn’t need to provide a playlist of pure chart RnB and cheesy pop.

Reason number two: it shows the insatiable appetite for variety that has made the Cellar and Purple Turtle such heavyweights of the Oxford clubbing scene, and I’m thrilled to see that more clubs around the city want to become the sort of venues that will keep people coming back, week after week.