CHRYSLER and Jeep dealer Varsity, of Shipton-on-Cherwell, is welcoming a third brand Dodge.

The legendary American marque is already known to customers in the UK thanks to its eye-catching Dodge SRT-10 supercar and Dodge Ram pick-up trucks.

The installation of the new showroom signage marked the official arrival of the manufacturer, which is set to launch its first right-hand drive model the eagerly anticipated Dodge Caliber this month.

Laurence Mills, dealer principal at Varsity, said: "With the new signage now in place at the dealership, we are looking forward to an exciting year ahead. There are some awesome Dodge vehicles on their way, including the new Caliber, which is certain to attract plenty of attention when it arrives in summer."

Featuring a sporty coup-like profile with the distinctive Dodge trademark crossbar front grille, the Caliber is a five-door hatchback that will be available with 1.8-litre and 2.0-litre petrol engines or a 2.0-litre diesel engine.

Mr Mills added: "The Caliber is the first in a series of new Dodge vehicles coming to the UK over the next three years and will be followed by the Dodge Nitro SUV in early 2007.

"Combining styling flair and driving passion with high levels of standard equipment and affordable pricing, Dodge is certain to offer a refreshing alternative to UK customers."

For more information, contact the sales team at 01865 376000.