An Oxford man has started his third fundraising campaign to help victims of the Asian earthquake rebuild their lives.

Salman Khan has already taken more than £50,000 worth of aid to Kashmir in Pakistan during two mercy missions to the region which was devastated by an earthquake in October last year.

Now the 34-year-old wants to raise an additional £50,000 to help people living in the North West Frontier Province area of Pakistan.

Mr Khan's first two trips involved buying equipment and materials to enable homeless victims living in Bagh and Muzzaffrabad to build more than 340 shelters.

Now, with the harsh winter set to end soon, the economic development officer is turning his attention to long-term projects instead of emergency shelters.

Potential schemes include providing equipment and materials to run new schools, running vocational courses for men and women in carpentry and embroidery, and some form of sanitation improvement project.

Mr Khan said: "I will work with the charity Muslim Hands again. My criteria is that the project should be of high priority, but one that is already attracting government money.

"I also want to target an area that has not yet received much help, which is why I'm looking at the North West Frontier Province.

"Because the earthquake victims are no longer in the news there is a natural tendency for people to forget about them, yet the problems those people are facing are as real as ever."

His latest fundraising efforts have already raised £5,000, with half the total coming from his company, Oxford Policy Management, which has pledged to match anything Mr Khan raises.

The £50,000 raised so far has potentially saved 3,500 lives by creating 350 shelters.

To donate, email salmikhan@nging or call 07737 866338.