All Rover dealers will be taking on the MG franchise next year as a range of new saloons is introduced, writes David Duffy.
This builds on the success of the MGF the best-selling car in the sports and coupe sector in the UK since it was introduced in 1996.
The company said the MG franchise network of 120 dealerships would grow to about 300 as a consequence of every Rover dealership expanding to offer the model range of MG products in 2001.
James Daulton, Rover and MG franchise manager said: "The Rover and MG franchises are valuable and desirable, particularly now that the products emanate from the country's largest independent producer of quality cars.
"Indeed the products are the result of a 3bn BMW investment, and now available at affordable prices. As a result, the new company has recently received over 20 applications to join the Rover/MG franchise network."
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