Workers are being offered the opportunity to take on their colleagues behind the wheel of a Ferrari.
Mike Yeats at the wheel
Mike Yeats has set up Racing Challenge, based at Alvescot, near Witney, to give up to eight people the chance pit their skills against each other in a Ferrari 355. But all the action takes place inside a lorry trailer, with the drivers using video game technology.
Mr Yeats said: "Unlike real-life motor racing, which can be dangerous, this system offers all the thrills and spills in total safety.
"It can be used for corporate entertainment, product launches or private parties, and is proving very popular."
Bookings are already building up for next year and Mr Yeats is considering putting another trailer on the road to meet demand.
Mr Yeats started Racing Challenge as a new venture after running a previous business in chemical distribution.
He added: "This is very different but still requires the same skills required to run a small business."
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