People who have been writing condemning the students who "took the plunge" on May Day are being very shortsighted.
Why not make it a way of promoting local businesses through corporate sponsorship? Every jumping student could be approached by a local concern and have a piece of ordinance strapped around their necks or feet as they leap.
BMW could advertise their new engine designs, Oxford University Press could advertise their new edition of Groves (though the sack would have to be transparent, of course), the possibilities are endless.
So let's stop carping -- there's money to be made! ALAN PAGE, Iffley Road, Oxford
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