SHOPPERS are being urged to dig deep and raise thousands more for charity at Kidlington’s Sainsbury’s.
Staff at the Oxford Road branch have chosen Bicester’s Child Brain Injury Trust as the charity it will support in the next 12 months.
Its last chosen charity was the village’s Kaleidoscope Children’s Centre, which raised £5,275 through shopper donations.
The trust, which provides emotional and practical support to children and families, was among those put forward by shoppers.
It was chosen by staff from a shortlist of medical emergency transport charity SERV OBN and Thames Valley & Chiltern Air Ambulance.
A staff skydive is among the ideas being considered to raise more than £10,000 for the trust in the coming year.
Store charity ambassador Sue Coyle said: “The customers are very, very generous, they are fantastic.
“When we empty the tins on a Sunday, the generosity is very impressive.”
She added: “It is such a good cause. We could have chosen all three, especially when it comes to children.
“The support they give to the children as well as the families just melts us all a bit. I would like to double what we did last year.”
Earlier this month charity and store staff began the collection at the store.
Regional fundraising officer Andrew Tee said: “We’re really thankful to Sainsbury's Kidlington for making us their charity of the year.
“As a small charity we make a big difference to families whose lives have been devastated by childhood-acquired brain injury, through no fault of their own.”
The trust supports young people up to 24 and their families with an acquired brain injury and runs training days for health professionals and families.
He said: “It can be very hard for people to understand an acquired brain injury, as the child may look the same as they did before they acquired their brain injury, but their behaviour may well be different.
“All the work we do is only possible through the generosity of supporters, and we are reliant on people and organisations like Sainsbury’s in Kidlington doing fundraising events and making donations.”
- Do you want alerts delivered straight to your phone via our WhatsApp service? Text NEWS or SPORT or NEWS AND SPORT, depending on which services you want, and your full name to 07767 417704. Save our number into your phone's contacts as Oxford Mail WhatsApp and ensure you have WhatsApp installed.
11:20am Monday 28th July 2014
What do you think? We welcome letters from our readers on a wide variety of subjects and you can send us a letter through the blue headline above.
Our top stories
9:00am Saturday 25th October 2014
BIKE safety campaigners have warned that cyclists are risking their lives, after an Oxford Mail survey found more than half of them were riding without lights.
5:18pm Saturday 25th October 2014
A FOOTBALL match was abandoned this afternoon after a bottle was thrown onto the pitch.
1:40pm Saturday 25th October 2014
With an extra hour to enjoy - or recover with - tonight is the perfect night to celebrate one of Oxford's biggest nights of music
9:30am Saturday 25th October 2014
Danny Rose is targeting a move into mid-table today as Oxford United visit Carlisle United in search of a third win in eight days.
9:30am Saturday 25th October 2014
FILM buffs were given a taste of how movies used to be watched as they turned out for a silent screening in Witney.
8:49am Saturday 25th October 2014
Police have said the 21-year-old Oxford University student who was reported missing has been found safe and well.