I am writing to ask Oxford United to explain why they have ‘moved the goalposts’ with their ‘rebranding’ of season ticket prices next season – eg South Stand Lower now being spun as ‘club’ level prices.

For a team which has provided such woeful home performances, why is my family facing a 19 per cent rise in our season ticket costs at all?

Oxford Mail: Photographers Ed Nix, David Fleming and Mark Hemsworth catch all the moments from Oxford United's victory parade from Kassam to Broad Street. Thousands of fans gather to share in the excitement.

Young U's fans face hikes in their ticket prices

More importantly, why has Oxford United chosen to do away with under-11 and under-16 prices in all but the ‘family area’ (should read: ‘the worst seats’).

My nine- and 11-year-old are now paying (as ‘concessions’) the same prices as wealthy pensioners and under-17 students.

The club has long held a ‘family club’ badge of honour, but I don’t feel it deserves this any longer.

These price rises are hitting the young and families the hardest.

The only adult seats not rising in price are those in the East Stand – the most vocal/politicised part of the ground.

Furthermore, the bias against young fans also runs contrary to season ticket recommendations numbers 2, 4 and 5 as provided by OxVox.

Mark Taylor

Squitchey Lane

Oxford