It comes around every few years; the media choose a profession to vilify and accuse. In fairness, the bankers have had a pretty long stint of bad press, and well deserved many would say. Estate agents and lawyers have taken their turn. More recently even doctors, who for years have been placed on the most high of pedestals have suffered a little mud slinging. Dentists have always been a pretty easy target probably because of the rather outdated image of us all driving around in sports cars, whilst living the high life on the back of extortionate fees and dubious clinical standards.