YOU may think that there would be across the board increases in our shop at Sainsbury’s in Temple Cowley.
But the results may come as a surprise as just 24 of the 43 items, or 56 per cent, had gone up.
Basic items like bread, margarine, pasta and cheese have risen by as much as 89 per cent.
But milk has dropped from £1.46 to £1 and tomatoes from 99p to 72p and the 2014 shop was £1.65 cheaper than in 2007, when we paid £66.92.
Among the brands that fell in price were Innocent kids smoothies from £2.99 to £2 and Activia yoghurts from £2.58 to £1.85.
Sainsbury’s refused to comment.
We donated the food to Cowley’s Community Emergency Foodbank (CEF), where the results surprised users.
Cowley’s Kevin Wallington, 48, said: “It’s the stuff that matters that’s getting bumped up.
“Whoop-dee-do we get some cheaper stuff, but they’re ripping us off on other things.
“I have friends who work in supermarkets and they say they’re throwing away loads of meat every day.
“Why don’t they sell it at a reasonable price in the first place that people can afford?”
The former plumber, who lost his job after a work-related injury, said: “People like us, we can’t eat well.
“I like fresh vegetables, nice fruit, good fish, but I can’t afford that anymore.
“We’ve got to eat frozen or tinned food and it’s horrible.”
Mr Wallington, dad to three grown up children, has used CEF several times this year.
He said: “I don’t like coming here and begging for food. I’m a man, I should be able to put it on the table myself.”
Food bank bosses have said the rising cost of living is partly to blame for Oxford’s poorest not being able to feed themselves.
Jane Benyon, director of the food bank, which only accepts referrals, said: “Of course the cost of living makes a difference, there’s no question of that.
“Very often people are not managing to budget because they’ve got bills and they feel they should be the priority.
“Food banks are here to stay. They are not going anywhere.”
Bicester dairy farmer Ian Corner said he has been hit by falling prices said: “This year they’ve taken 4.5p off every litre, which is costing me £40,000 a year.
“For a small business like mine that’s the difference between doing okay and really struggling.”
The 52-year-old said: “Supermarkets only lower prices because of their price war and to get more people through the door.
“It’s nothing to do with people saving money. Milk is a basic, people would buy it whatever the price.”
|Product||2007 price||2014 price|
|Hazelnut chocolate spread||98p||£1.50|
- Do you want alerts delivered straight to your phone via our WhatsApp service? Text NEWS or SPORT or NEWS AND SPORT, depending on which services you want, and your full name to 07767 417704. Save our number into your phone's contacts as Oxford Mail WhatsApp and ensure you have WhatsApp installed.
11:20am Monday 28th July 2014
What do you think? We welcome letters from our readers on a wide variety of subjects and you can send us a letter through the blue headline above.
Our top stories
9:00am Friday 30th January 2015
THE family of man who escaped a mental hospital, fled abroad then hanged himself in a prison cell have said he was let down by Oxford Health.
12:06pm Thursday 29th January 2015
SNOW has been forecast for Oxfordshire over the weekend and a yellow weather warning is still in place for today.
7:33pm Friday 30th January 2015
A HEADTEACHER at an Oxford primary school has claimed she is getting “fobbed off” by Oxfordshire County Council over questions about delayed construction work at the school.
4:14pm Friday 30th January 2015
A WOMAN charged with the attempted murder of a hospital patient today appeared in Oxford Crown Court.
3:50pm Friday 30th January 2015
A MAN has been accused of fraudulently pocketing £4.8m from the assembly and services division at the Mini plant in Cowley.
Oxfordshire County Council chief executive Joanna Simons to stand down in June - and will not be replaced
1:10pm Friday 30th January 2015
OXFORDSHIRE'S biggest local authority will scrap its top unelected position as part of a radical shake-up to save costs, it was revealed today.