People in Oxford can now plan their perfect day out thanks to Arriva’s new online guide, which also provides customers with some great offers at local attractions.

The bus company has teamed up with tourist hotspots including Willen Lake boat hire to provide great value offers on www.arrivabus.co.uk/south-east, which range from half price boat hire at Willen Lake to reduced children’s parties at Go Bowling.

As well as offering information about and discounts for the attractions, Arriva has great value Day and Family Saver tickets available over the summer.

Linsey Frostick, Regional Marketing Manager for Arriva said: “We’re really pleased to have partnered with such high profile attractions to offer our customers lots of information when they’re planning a day trip over the summer, plus some substantial savings.

"We’re also launching a search to find people in Oxford’s most popular day out, whether it be a local tourist attraction, area of natural beauty or somewhere less obvious. Hopefully some hidden gems will emerge to give parents some new ideas to keep the children entertained over the holidays!"

People who visit www.arrivabus.co.uk/south-east and enter their first choice day out will be in with a chance of winning £100 of shopping vouchers. A variety of the suggestions will be posted on the website so customers can benefit from this valuable local knowledge.