"The women get the breasts they've always wanted, but what exactly do men get?" ponders Rebecca Moore

If you’ve ever wanted to donate to a good cause but you haven’t quite found that special, charitable enterprise then look no further: I’ve found the worthiest cause around.

Myfreeimplants.com is a website that helps struggling small or droopy-breasted women pan-handle for financial support so that they may – by the grace of a few good men – have a larger, firmer chest.

Yes: myfreeimplants.com invites contributors to “invest” in breast enhancement surgery for complete strangers who are apparently so unhappy with their natural assets they are willing to accept these “investments” from men with dubious motives.

The website has the appearance of a tacky dating service – selfies plastered all over it from MissBoobyMoon and TinyTatas. It may look like a bad dating site, but any form of intimate contact is, according to its founder Jay Moore (no relative of mine), strictly prohibited. So it’s the perfect cause, right? No strings. No come-back. The woman get the breasts they’ve always wanted and the men get… well, yes, what exactly do the men get?

If not a date, why on earth would a sane man invest in a woman’s chest enhancement – the likes of which he will never see in person and will reap no reward from? Could it be that some men are so eager for the world to be awash with nicer breasts that they’re seriously willing to plough hundreds of pounds of their hard-earned cash into the enterprise? Apparently so.

In fairness, Jay Moore says that men and women from the site often strike up lasting friendships with one another but not in a seedy way. I don’t know about you, but the idea of paying a woman to have larger breasts because she has posted a few pictures online and asked you to agree that – though attractive – she could look better, is pretty darn seedy anyway. It’s like shoving a £50 note in her tatty knicker elastic while patting her bottom and whooping with joy: the show’s good but with nicer knickers it’d be a real party. The men can donate any amount – from around $30 to much larger figures.

And some argue that the men are in fact the ones being exploited: because what this amounts to is women befriending men online in order to get a good pair of knockers. It’s like the old argument from strippers: if men are stupid enough to pay then let them.

Ultimately, if both parties are happy being exploited in this manner, then we should ignore them. But the underlying issue – women are so desperate to have breast surgery they are willing to accept hand-outs from complete strangers – surely makes boobs of us all.