A TAXI app that has drivers in Oxford is being rebranded as part of BMW's latest venture.

The MYTAXI has been relaunched as FREE NOW for customers hoping to hail a taxi in Oxford.

The app is one of Europe's largest for taxi firms and has more than 100,000 drivers in cities such as London, Manchester, and Oxford.

A rebrand of the app comes after the merger of BMW and Daimler was announced late last year and includes other services such as SHARE NOW for carsharing.