A TAXI app that has drivers in Oxford is being rebranded as part of BMW's latest venture.
The MYTAXI has been relaunched as FREE NOW for customers hoping to hail a taxi in Oxford.
The app is one of Europe's largest for taxi firms and has more than 100,000 drivers in cities such as London, Manchester, and Oxford.
A rebrand of the app comes after the merger of BMW and Daimler was announced late last year and includes other services such as SHARE NOW for carsharing.
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