Chicken Shop Date creator Amelia Dimoldenberg's M&S summer campaign just got another drop - and for its latest summer fashion campaign the retailer unveils a new collection packed with trend-led pieces, all costing £60 or less.
Dimoldenberg takes centre stage as the General Manager of Casa Del Compliments, M&S's new summer campaign world designed to celebrate confidence, style and feel-good dressing during the busiest social season of the year.
The third drop coincides with the retailer's latest "Love That!" fashion drop, which features wedding guest dresses, holiday outfits, tailored separates and matching co-ords at accessible prices.
With summer events in full swing, M&S said 60% of its customers expect to attend a special occasion this season, while more than a third plan to buy an entirely new outfit.
Here's our pick of the bunch from this drop.
Amelia Dimoldenberg leads M&S's summer style campaign
Known for her viral celebrity interviews and distinctive sense of style, Amelia Dimoldenberg has become one of the UK's most influential fashion personalities.
Her partnership with M&S comes as the retailer continues to attract younger shoppers while building on its growing reputation for affordable, fashion-forward collections.
The Casa Del Compliments campaign places Amelia at the heart of M&S's summer messaging, showcasing outfits designed to help shoppers feel confident whether they are heading to weddings, holidays, garden parties or summer nights out.
The £55 M&S dress set to be one of summer's biggest sellers
Among the standout pieces in the new collection is the M&S One Shoulder Lime Satin Midi Dress (£55).
The bright satin design combines one of this summer's most popular colours with an elegant asymmetric silhouette, making it an affordable option for wedding guests and special occasions.
With many occasion dresses now costing well over £100 elsewhere on the high street, the £55 price tag is likely to attract shoppers looking for a designer-inspired look without the premium cost.
The M&S summer fashion pieces shoppers are rushing to buy
The collection also includes several trend-led separates that can be mixed and matched throughout the season.
Highlights include:
- Brown Collarless Blazer (£60)
- Brown Suit Trousers (£38)
- Check Funnel Neck Jacket (£60)
- White Bermuda Shorts (£36)
- Navy Satin Cape Top (£28)
- Lace Cami Satin Top (£28)
- Lace Asymmetric Satin Mini Skirt (£40)
Relaxed tailoring, satin fabrics and Bermuda shorts are all major fashion trends for summer 2026, with M&S bringing them together in a collection focused on versatility and value.
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The retailer said the latest Love That! drop has been designed around how customers want to dress now, combining elevated styling with affordable prices.
Featuring soft blues, summer greens and neutral shades, the collection is intended to work across multiple occasions, from city breaks and holidays to weddings and formal events.
With every piece priced at £60 or less and Amelia Dimoldenberg fronting the campaign, M&S is betting that affordable fashion and social media star power will be a winning combination this summer.
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