WHETHER on grounds of compassion to animals, environmental protection or human health, the advantages of a plant-based diet are becoming more widely recognised.

The medical establishment too is starting to accept that a diet rich in fruit and vegetables reduces the risk of heart disease, some cancers and obesity.

And to meet the rising demand, creative cooks and food companies are proving that animal-free foods offer exciting possibilities and endless variety.

A radical change in diet can seem a huge step and it can be particularly difficult when family and friends are not sympathetic.

This is where The Great Vegan Challenge 2012 comes in.

In November, Animal Aid is inviting everyone to try a plant-based diet for 30 days.

Everybody who takes part will receive all the support they need, including delicious recipes, information, films, internet discussion forums to swap thoughts and ideas and a telephone hotline to deal with any problems and queries.

For more information or to register for The Great Vegan Challenge 2012, go to: www.govegan.org.uk, phone 01732 364546 or contact us at the address below.

We think you’ll find it a rewarding experience.

MARK GOLD, Vegan Challenge 2012 co-ordinator, Animal Aid, Bradford Street, Tonbridge