A FINALIST on BBC’s The Apprentice is looking forward to showing off his money-making idea at the Oxford Foodies Festival.

Nick Holzherr hopped on a Thames river cruiser at Folly Bridge to announce his appearance in the chefs’ theatre at the third annual Foodies Festival in South Park, Headington Hill.

The festival starts on Saturday and runs for three days over the Bank Holiday weekend.

Mr Holzherr made it to the final two in the last series of The Apprentice but his business idea for a website to allow users to create online shopping lists for recipes failed to cut it with Lord Sugar.

Festival organiser Sue Hitchen said Mr Holzherr, 25, would be at the festival at 1pm on Saturday to cook his signature fish recipe of sea bass and chorizo, and talk about the soon-to-launch website, called Whisk.

Last year’s festival attracted more than 20,000 people to classes, demonstrations, tasting sessions and workshops. For more information go to foodiesfestival.com