VERY well done, Jeremy Smith, for promoting the campaign about the loo paper trail.

Working with tourists, one quickly becomes aware of how important good clean loos are to our clients.

They are a key part of the perception that we give to visitors to our city (and the surrounding area) and of the memories they take away.

Anything, and everything, that can be done to make them pleasant places to use is most welcome.

This is a campaign deserving of the support of all the citizens of Oxford (and Oxfordshire), and we are very pleased to lend ours.

Good luck.

MARTIN COWELL Director, Absolute Touring Ltd Thorncliffe Road Oxford