Sir – It would be interesting to read the comments of other readers on the question of television advertising/commercials.

My own briefly are as follows: The mindless iteration of numerous advertisements, some as frequently as five times in one hour, lead me to think that the advertisers think we are all suffering from pathological amnesia/dementia and additionally that constant non-subliminal brainwashing is an excellent way of promoting their products!

It goes without saying that the cost of such advertising is borne not by the advertiser, but by his victims.

Julian Dare, Oxford