WE WOULD expect Fifa, the world governing body for football, to show some sense of proportion over Hook Norton Brewery’s infringement of its trademark with a beer label.
The brewery is in the wrong and Fifa should quite rightly protect its commercial position as organiser of the greatest sports show on Earth.
But having raised the issue, it should be happy that Hook Norton has changed its promotional material rather than sending in slimey lawyers looking for a pay-out.
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