A Wallingford company is flying high with the launch of a new in-flight magazine which will be read by five million customers.

The Ad Plain based in The Street, South Stoke, has just been appointed to relaunch Altitude, the magazine for Excel Airways, recently voted Charter Airline of the Year. The Ad Plain, which was set up four years ago, has also produced material for operators like First Choice and Thomas Cook.

Founder and managing director, Duncan Murray-Clarke said: "Most of our rivals are London-based but here we have built up the company as much based on local expertise."