Children's pester power is being relied upon to change the ways of wasteful parents in Oxfordshire as an educational recycling campaign steps up its pace.

The Northmoor Trust's Wild Waste Show, a recycling and waste reduction project, has secured county and district council funding for the first time through the Oxfordshire Waste Partnership.

The funding, worth £246,000 over two years, will enable the charity to take its education roadshow workshop to more schools.

To celebrate the funding boost, the Wild Waste Show bus rolled into Wheatley Primary School with county councillors Roger Belson and Anne Purse on board.

During the event, children produced new paper through recycling old paper, and discovered how much rubbish ends up in landfill sites.

Wild Waste Show manager Annie Cousins said: "Children want to make a difference to the environment and the Wild Waste Show inspires them to stop and think about the huge effects of simply throwing rubbish away in the dustbin.

"Children also know how to get what they want.

,"They use this pester power in a positive way many parents have told us that their children have encouraged them to get involved with recycling and composting at home after taking part in the Wild Waste Show.

"We work closely with our supporters from the county and district councils to make sure we get the most up-to-date local recycling information out to children and their families.' Mr Belson, the county council's cabinet member for sustainable development, added: "The children at Wheatley Primary School are the latest in a long line to learn from a visit from the show.

"It is always good fun for children when the show comes to their school. Our hope is that it leaves a lasting impression and that the children spread the message to their peers and elders, and carry the good recycling habits in to adulthood."