A business park has launched a campaign to encourage the 450 people who work there to use more environment-friendly travel, writes David Duffy.

Jennings of Garsington has come up with more than 20 recommendations to encourage walking, cycling, lift-sharing and other transport alternatives, for its Monument Business Park at Chalgrove.

The recommendations include:

* New lighting, a footpath and traffic-calming measures on the roads leading to the park

* Secure parking for cycles, with showers, changing facilities and lockers

* Discount schemes and 'soft loans' to encourage cycle ownership

* Campaigning for improved public transport services including a local shuttle bus service at peak times

* Setting up a car-share scheme.

Jennings of Garsington managing director, Mike Jennings, said: "In a rural area, with limited public transport, it's inevitable that most people will use cars to travel to work. We have identified measures to make it possible for people to sometimes choose an alternative mode of transport.