Sir – Your recent editorial, Waste Money (November 13) should remind councillor Fooks that it is not always possible to deliver what consultees want.

It looks as if councillor Tanner, like councillor Fooks, will be unable to deliver the weekly food waste collection many of us believe is needed.

The difference between these consultations and the Transform Oxford debate is surely that whereas cost is the dominant factor in the waste and indeed residents parking debates ‘What do we want Oxford city centre to do for us?’ is the more nebulous issue here.

Oxford currently benefits from the spending power of some nine million visitors each year.

Oxford has to compete for those visitors. Transform Oxford could help the city to continue to attract visitors and to get them to stay longer and spend more.

This would provide jobs and amenities in Oxford.

Many people say that they prefer to go shopping in Milton Keynes, Reading or Cheltenham rather than in our county town. Transform Oxford could help to change this.

The great advantage of having before us a bold vision is that it can be developed to include solutions to the challenges posed. So, for instance, it can look at improving access for those with limited mobility and at how to reconnect North Oxford with the station and East Oxford.

It would be helpful to have a framework for discussing these issues. Do our friends in Brookes University or the Said Business School have any suggestions?

I recall a technique called Quality Function Deployment used to capture customer needs in product and service design. Would this help us think this all through?

Vernon Porter, Oxford