Markets in two towns could see their management contract extended by two years due to their recent success.
The Witney and Chipping Norton markets have been managed by Cotswold Markets Ltd since August 2025, following a decision by West Oxfordshire District Council.
A report due before councillors recommends extending Cotswold Markets Ltd's contract by a further two years to 2029 following a successful first-year review of the company's management of the district's charter markets.
The firm took over operation of the markets last summer under an initial two-year agreement, after a council review concluded the markets were performing below their full potential.
Before the change, occupancy levels typically ranged between 50 and 70 per cent, trader attendance was inconsistent, and promotional activity was limited.
However, the latest review found significant improvements across a range of measures.
Market occupancy has consistently exceeded the contractual target of 75 per cent, with Witney Market regularly operating at between 90 and 99 per cent occupancy.
Chipping Norton Market also exceeded its targets throughout the year, achieving full occupancy in May 2026.
The report says improvements have been made to market presentation, organisation and operational standards, while new guidance and support materials have been introduced for traders.
Promotional activity has also been expanded through tourism, visitor, and regional marketing platforms.
A trader satisfaction survey carried out in March 2026 found confidence among stallholders had risen significantly compared with previous arrangements.
Traders praised improved organisation, professionalism, communication, and support, and said they had greater confidence in the future of the markets.
The main area highlighted for further improvement was the need for continued promotion to boost footfall and awareness.
Customer feedback was similarly positive.
A survey carried out during June and July this year received 143 responses, with 97.9 per cent of respondents satisfied with customer service, 95.8 per cent satisfied with product quality, and 95.1 per cent satisfied with the atmosphere.
Many visitors also commented that the markets had improved considerably in recent years, citing a wider variety of stalls, increased trader numbers, and a more attractive shopping environment.
The report says the markets continue to provide wider benefits by supporting independent businesses and entrepreneurs, increasing town-centre footfall, encouraging spending, and contributing to the visitor economy.
Financially, the markets are also performing strongly.
They are projected to contribute around £35,000 to the council's General Fund in 2026/27, approximately £7,000 more than budgeted.
Council officers say the operator has demonstrated the capability and commitment needed to continue developing the markets and argue that extending the contract until July 2029 would provide valuable certainty for traders, customers, and stakeholders.
The recommendation will now be considered by councillors as part of the contract review process.
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