Historic care charity rebrands as The Do Good Charity

Saint John of God Hospitaller Services (SJOG), which provides support to the Salesian Sisters in Oxford, is now known as The Do Good Charity <i>(Image: Asadour Guzelian)</i>
Saint John of God Hospitaller Services (SJOG), which provides support to the Salesian Sisters in Oxford, is now known as The Do Good Charity (Image: Asadour Guzelian)
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A care charity with nearly 150 years of history in the UK has rebranded to reflect its long-standing mission.

Saint John of God Hospitaller Services (SJOG), which provides support to the Salesian Sisters in Oxford, is now known as The Do Good Charity.

The new name is inspired by the 16th-century work of Saint John of God and the Fatebenefratelli in Italy, meaning 'Do Good Brothers'.

Paul Bott, chief executive of The Do Good Charity, said: "It’s a new name, but the same heart since 1880."

The charity has operated in Britain since 1880 and now delivers care, housing, and specialist support to more than 1,800 people each month across 60 communities.

In Oxford, it runs Elmthorpe Convent Domiciliary Care in Cowley, supporting members of the Salesian Sisters community living at Elmthorpe Convent.

The service is rated 'Good' by the Care Quality Commission.

Mr Bott said: "The Do Good Charity puts our purpose into plain English and, importantly, it is also an invitation.

"We’ve been quietly doing good since 1880.

"Now we need people to know who we are because we want to share what we learn more widely.

"We want more people, communities, charities, supporters and partners to work with us so that together we can do more good."

The charity says its services, staff, and commitment to the people it supports will remain unchanged despite the rebrand.

It works closely with religious orders to maintain their ethos while delivering professional care.

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