House star Hugh Laurie has been handed a new role in a career change from acting.
The legendary actor is set to become a brand ambassador for beauty giant L'Oréal Paris, fronting a series of advertisements for its Men Expert range.
Mr Laurie, who was born in Oxford, is best known for playing the title character in the hit medical drama House.
UK audiences also know him for roles in Blackadder, A Bit of Fry & Laurie and Jeeves and Wooster.
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More recently, he appeared in the second series of The Night Manager on the BBC following the success of the original spy thriller.
Now, however, while Mr Laurie is still acting, he has taken on a different challenge away from the screen as the new face of L'Oréal Paris Men Expert.
The company said Mr Laurie's trademark humour and dry wit had helped make him "one of the most genuine, charming and endearing actors appealing to millions of men and women".
The commercial value of the partnership has not been disclosed.
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Mr Laurie will represent the Men Expert range, which includes products for hair care, skincare and grooming.
He joins a high-profile list of celebrity ambassadors associated with the cosmetics brand, including Gerard Butler, Beyoncé, Jennifer Lopez, Patrick Dempsey and Rachel Weisz.
Cyril Chapuy, global brand president of L'Oréal Paris, said: "Hugh Laurie is the perfect example of a modern man – genuine, uninhibited, strong and willing to pursue his passions to the end.
"We are very excited that he is the spokesperson for these new liberated men."
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