Demolition work is now under way at a former Oxford city centre cinema to create a new hotel complex.
Odeon Oxford in George Street closed at the end of January to make way for controversial plans to demolish the building and redevelop it.
Oxford City Council approved the Marick Read Estate plans to build the "design-led", 145-unit "lifestyle" aparthotel called Wilde Oxford.
READ MORE: Construction update for aparthotel
Construction work is now starting, with Watkin Jones Group taking charge of the project.
Traders at Gloucester Green market, off George Street, who trade from Wednesday to Saturday, are watching the building work carefully.
Traders in Gloucester Green market (Image: Andy Ffrench)
One trader said: "Work is starting but it's still early days with the demolition work.
"Yes we can keep trading but we want to keep a close eye on whether the entry points to the market are affected - it's such a huge project."
The new building may not be completed until late 2027.
A city council spokesman said: "Marick Real Estate announced the appointment of Watkin Jones Group as construction partner this week, with hoardings installed and the start of demolition planned for later in the summer.
"An aparthotel that blends the traditional hotel experience with the space of private apartments, Wilde Oxford has been designed with welcoming social spaces designed to bring guests, locals and visitors together to meet, work and connect.
"There is also a 400 square metre community space, which is being developed in partnership with Makespace Oxfordshire – a versatile space that will serve as a hub for a wide variety of community activities.
"The Gloucester Green market and all surrounding businesses will remain open and operational throughout the construction works, and we will continue to work with them to minimise any impact."
Watkin Jones is the UK's 54th largest contractor by turnover, according to the latest CN100, an industry chart.
The aparthotel will feature about 145 rooms, and these will be built on the upper five storeys of the building, with a reception on the ground floor, including a bar and café.
Aparthotel rooms are different from those at a normal hotel as they offer furnished apartments, with an ensuite kitchen featuring a cooker and fridge.
Work is under way at the former Odeon cinema in George Street (Image: Andy Ffrench)
Ed Turner, cabinet member for asset management, said Wilde Oxford will bring investment, new jobs and "high-quality" accommodation to the city centre.
"We know neighbours may be worried about disruption during the construction phase, so I'm glad to see that clear plans are in place to minimise this and continue the open communication with residents, market traders and local businesses.
"Keeping Gloucester Green market and surrounding shops open throughout the works is especially important, and we will continue working closely with everyone involved to make sure the area remains a vibrant and welcoming place."
A council spokesman added: "Demolition of the old building is expected between September and December, with construction works, including piling, foundations and concrete frame, expected to start in the new year."
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