Lidl launches new Deluxe Beauty range starting from £2.99

Lidl's new Deluxe Beauty collection aims to deliver "skincare on a budget, without compromising on quality" <i>(Image: Lidl)</i>
Lidl's new Deluxe Beauty collection aims to deliver "skincare on a budget, without compromising on quality" (Image: Lidl)
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Lidl has launched a new deluxe beauty range which aims to deliver "skincare on a budget, without compromising on quality".

The new Deluxe Beauty collection will have items starting from £2.99, encompassing a range of creams, gels and lotions.

In a statement, Lidl shared: "Proof in the pores! Beauty-savvy shoppers should have their baskets at the ready as Lidl’s new selection of beauty products land in store from 13th November, available while stocks last.

"These cream of the crop beauty bargains start at just £2.99 and come at the perfect time, with searches for skincare steadily rising over the past month."

Items in Lidl's Deluxe Beauty collection range in price from £2.99-£5.99 (Image: Lidl)

What items are included in Lidl's Deluxe Beauty collection?

A number of products for use overnight are featured in the new range, which includes the Deluxe Twilight Cloud Cream, Deluxe Twilight Concentrate and Deluxe Twilight Eye Cream (all £4.99).

These items are said to hydrate and brighten overnight, "helping to reduce the appearance of tired eyes and maintain a radiant complexion whilst catching some Zs".

Meanwhile, the Deluxe Pro Collagen Cleansing Balm (£4.99) and Deluxe Pro Collagen Marine Cream (£4.99) aim to keep skin feeling "fresh and revitalised" during the winter.

Alongside that, new toners such as the Deluxe Niacinamide Toner, the Deluxe Hyaluronic Toner and the Deluxe Retinol Toner (all £5.99) are featured.

Other items include the Deluxe D'Avignon Shower Gel (£3.99), Deluxe D'Avignon Body Lotion (£3.99) and Deluxe Glow Tonic (£2.99).

Lidl adds: "The full range will be available to scoop up in stores nationwide from 13th November, and available whilst stock lasts."

The items will be available while stocks last from November 13th (Image: Lidl)

Where did Lidl get its name?

Lidl was set up in Germany in 1930 when Josef Schwarz became a partner in a company called Südfrüchte Großhandlung Lidl & Co.

This had been established by Anton Lidl since at least 1858 under the name A.Lidl & Cie, specialising in the sale of exotic fruits.

Schwarz renamed the company Lidl & Schwarz KG and expanded into a food wholesaler.

In 1977, under his son Dieter Schwarz, the Schwarz Group began to focus on discount markets and larger supermarkets.

Dieter wasn't keen on using his own name for this, as the name Schwarz-Markt translates to 'black market'.


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He wanted to use the name of his father's former business partner, but legal reasons prevented him from doing so.

When he discovered a newspaper article about a painter and retired schoolteacher Ludwig Lidl, he bought the rights to the name from him for 1,000 German marks.

From there, the Lidl name was used, and it expanded into many countries over time.

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