Hundreds of shoppers have queued to enter the new Sephora store in Oxford.
The popular French beauty brand opened its 12th UK store at 2pm this afternoon (Friday, November 7) at the Westgate shopping centre.
Moving in opposite Zara and next door to the incoming Oliver Bonas, Sephora has had a busy start to life at the
Huge queues formed in a specially designated area, cordoned off with Sephora belt barriers, further inside the shopping centre near the escalators.
READ MORE: PICTURES: Look inside Sephora's new store at Westgate shopping centre
People in their hundreds queued throughout the afternoon to get a turn to look around the new store and get their hands on some Sophora goods.
Other Great Britain stores include London, Manchester, Birmingham, Newcastle, Liverpool, Sheffield and Cardiff.
Customers can buy exclusive ‘Only At Sephora’ brands such as Haus Labs by Lady Gaga, Makeup By Mario, Merit Beauty and Tower 28 alongside other TikTok-viral sensations lighting up the ‘Hot on Social’ table like Glossier, Rare Beauty, Sol De Janeiro and Kosas.
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