Beauty giant Sephora is opening its 12th UK store at the Westgate shopping centre in Oxford today.
The popular retail spot in the city centre is home to a variety of big-name brands, including Primark, Next and TK Maxx.
Speculation has been rife among shoppers as to when Sephora would open ever since the hoardings sprang up earlier this year.
The Westgate store will open at 2pm this afternoon (Friday, November 7), with the store having already had an exclusive preview earlier this morning.
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Speaking to the Oxford Mail ahead of the grand opening, Sephora UK managing director Sarah Boyd said: "Oxford is one of the cities that we really wanted to come to right from the beginning of our rollout strategy.
"We were really conscious that there was a fantastic community here with obviously all of the local people and those who come from the surrounding areas.
"From this, we think the shopping centre gets a really good pull from, but also with the big student community and a tourist hotspot.
"The reaction has been great so far, it's been busy with people turning up bang on time.
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"I think the excitement has been real, and everyone I have spoken to so far has said how much they love the store and how much it brings to the city."
The chain has more than 3,000 stores worldwide, operating in 35 countries, including the UK, where Oxford will be the brand's 12th store.
Other Great Britain stores include London, Manchester, Birmingham, Newcastle, Liverpool, Sheffield and Cardiff.
Customers can expect to buy exclusive ‘Only At Sephora’ brands such as Haus Labs by Lady Gaga, Makeup By Mario, Merit Beauty and Tower 28 alongside other TikTok-viral sensations lighting up the ‘Hot on Social’ table like Glossier, Rare Beauty, Sol De Janeiro and Kosas.
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