More than 17 tonnes of textiles were recycled in Oxford between January and July through a kerbside collection service.
The free scheme, a partnership between Oxford City Council, ODS, and Recycling Solutions, launched in January and has enabled residents to easily recycle unwanted textiles from home.
Nigel Chapman, cabinet member for citizen-focused services and council companies at Oxford City Council, said: "We had to remove the majority of our bring banks due to fly-tipping; but with nowhere to recycle textiles, contamination levels in the blue bins went up.
"Through our partnership with Recycling Solutions, we’re filling that recycling gap. And by using the service your recycling efforts will also help keep the Thames Valley Air Ambulance in the air.
"This service is a win for our residents, a win for the environment, and a win for a vital local charity.
"Please keep up the momentum. Book your free collection today and help us recycle even more textiles."
The service aims to cut household waste, reduce fly-tipping, and protect the environment.
Recycling Solutions is a family-run company that has worked with councils and charities across the UK since 2007.
Every month, the company diverts at least 200,000 kg of textiles from landfill and supports good causes, including Thames Valley Air Ambulance.
Oliver Hearn, head of waste and recycling at ODS, said: "This is a great initiative which gives wide-ranging benefits for the residents of Oxford.
"Over 17 tonnes of textiles have been collected, and are finding a new use. Thank you, Oxford, and please keep using this fantastic service."
Residents can book a free kerbside collection through the Oxford City Council website.
Recycling Solutions will confirm when and where to leave items, with weekly collections organised by location.
Items accepted include clothing, shoes, handbags, linens, duvets, and towels, provided they are clean and dry.
Rugs, mats, and upholstered furniture are not accepted.
For those who prefer not to use the kerbside scheme, a 24/7 textile recycling bank is available at Rosehill Community Centre.
Alternatively, items can be taken to Redbridge Household Waste Recycling Centre.
The council also encourages residents to donate to charity shops, pass items to friends or family, or repurpose textiles at home rather than throwing them away.
Items collected by the kerbside service are either reused or recycled ethically.
Quality clothing is sold second-hand, primarily in Ukraine, while textiles that cannot be used are turned into industrial materials, insulation, or new fibres.
Proceeds from collections directly support Thames Valley Air Ambulance, which provides advanced critical care to patients within Berkshire, Oxfordshire and Buckinghamshire.
