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Search the Public Notice PortalCotswolds Designer Outlet's five-storey car park plans have been rejected this week.
The retail spot located in Tewkesbury, just off the M5, opened its doors for the first time earlier this summer on Wednesday, July 16.
With most units taken a month ago, excitement was at fever pitch for its grand opening, with expectations that it would rival Bicester Village in Oxfordshire.
Big-name brands such as Calvin Klein, Tommy Hilfiger, Reiss, Hobbs, Jack & Jones, Rituals, The North Face, and The Body Shop have all opened at the site.
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The latest phase of development at the site was set to be a multi-story car park with five levels, creating 609 parking spaces.
Plans for the five-storey building were unanimously rejected by Tewkesbury Borough Council's Planning Committee during a meeting on Tuesday (August 19).
Planning officer Sarah Smith said: "Officers consider that the design and scale of the multi-storey car park is overly prominent, particularly in its bulk and height in this location.
"As proposed, the multi-storey car park would undermine the attractive and well-defined articulation of the retail outlet buildings themselves."
Cllr Mel Gore added: "I do feel it's going too far, it's enormous and it doesn't fit in the landscape.
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"I would like to go with the officer's recommendation to refuse this."
Cllr Mary Jordan added: "When you're stood on the site, you can get a feel for the impact a structure of this size would have on, not only the residential amenity, but the whole area.
"The design of the outlet centre would be totally ruined in my opinion."
As reported by Punchline-Gloucester, an alternative was approved at the very same meeting.
The demolition of existing buildings and structures at Natton House in Aschurch was proposed.
This was alongside plans for a surface-level car park and a single-storey decked car park with 607 spaces for the Outlet.
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On this, Ms Smith said: "If members were to approve this application, a legal agreement would be recommended to restrict the development to make sure that only one option was available to be built.
"On balance, it is considered that the design and layout of the proposed development are acceptable."
Punchline-Gloucester adds that Cllr Mel Gore asked for several conditions to be added, including tree planting and car park bins.
Also, in the conditions was that the lighting should be turned off when the car park closes, as well as a 30mph speed limit close to the car park.
The demolition plans as well as the new parking were approved unanimously, subject to both a S106 legal agreement and Cllr Gore's conditions.
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