A married couple is set to open an independent patisserie at the Cotswolds Designer Outlet next week.
Coming to Tewkesbury just off the M5, the retail destination has already seen most of the units sold and is expected to rival Bicester Village in Oxfordshire.
As well as brands such as Calvin Klein, Tommy Hilfiger and The North Face, several food and drink spots are also opening up this month.
The Patisserie Box will officially open alongside the other stores at the Cotswold Outlet Village on Wednesday, July 16.
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Bee Pelloux co-founded the independent business in Cheltenham alongside her partner and chef, Xavier Pelloux.
"We’ve built something a little different: desserts made with integrity, elegance, and zero shortcuts," she said.
"While the outlet is home to many national brands, our new kiosk is something completely different: handcrafted gelato, cult cookies, signature patisserie and seasonal desserts, made fresh by a classically trained team and served in our signature pink boxes.
"At a time when many small food businesses are being priced out, overlooked, or absorbed by bigger brands, The Patisserie Box is proof that independent excellence still exists and deserves support.
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"If we want to keep craft, creativity and real flavour on our high streets, now’s the time to get behind businesses like this before they’re gone."
Joining The Patisserie Box are Reiss, Hobbs, Jack & Jones, Rituals, The Body Shop, Five Guys, Wagamama, Zizzi and Pret A Manger, among others.
Excitement is building ahead of the official opening next week, and Bee cannot wait to get started.
“It’s incredibly exciting to be part of the new Cotswolds Designer Outlet as one of the only independent businesses launching," she said.
"This is a dream we’ve worked towards for years, a chance to connect directly with customers and share what we do face-to-face.
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“We’ve always believed that desserts should feel special.
"Our goal is to bring people beautifully made patisserie that’s crafted by real chefs with real passion and to make that joy more accessible, one dessert at a time.”
Cotswolds Designer Outlet, centre manager Adrian Field, previously said: "We’re really excited to be able to share the official opening and invite shoppers and diners to join us in the opening period from Wednesday, July 16 onwards, and enjoy a range of activities and entertainment.
"We look forward to welcoming visitors throughout July and into the summer holidays for an initial peek at Cotswolds Designer Outlet.
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"As it draws closer, we are gearing up to open the doors to the public and showcasing years of planning and building that’s been ongoing behind the scenes.
"Everything is taking shape, and I’m looking forward to it all coming together as the finished Cotswolds Designer Outlet.
"We’re proud to be supporting local businesses, independent retail and the local community over the launch period."
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