Shoppers at Iceland have been warned not to eat a bakery item if they are allergic or intolerant to barley.
The supermarket is recalling its Daily Bakery 4 Sub Rolls because they might contain barley which is undeclared and not listed on the label.
This lack of information has the potential to pose a risk to anyone who is allergic or intolerant to barley (gluten).
A pack of Daily Bakery 4 Sub Rolls with the best before date – June 2, 2025 – is being recalled.
Wednesday 28 May - @IcelandFoods recalls Daily Bakery 4 Sub Rolls because of undeclared barley #FoodAllergy https://t.co/YnYsAjL5mw pic.twitter.com/gEuBmmHgaV
— Food Standards Agency (@foodgov) May 28, 2025
Iceland recalls popular bakery item
The Food Standards Agency (FSA) explained the action being taken by Iceland: “Iceland Foods Limited is recalling the above product and has contacted the relevant allergy support organisations, which will tell their members about the recall.
“Point of sale notices will be displayed in all Iceland retail stores that are selling this product.
“These notices explain to customers why the product is being recalled and tell them what to do if they have bought the product.”
What's the difference between best before and use-by?
A customer notice from Iceland Foods Ltd said: “We are taking the precautionary measure of recalling the date code of the above product as it may contain undeclared Barley and therefore poses a potential risk to people that have an allergy or intolerance to Barley.
“Only the Best Before date listed in this notice is affected.”
What to do if you have bought the recalled Iceland rolls
If you have bought the above recalled product, do not eat it.
Instead, you can return it to any Iceland store and you’ll receive a full refund. A receipt is not needed to get your refund.
If you need more information, you can contact Iceland Customer Care on 0800 328 0800.
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What is a product recall?
If there is a problem with a food product that means it should not be sold, then it might be 'withdrawn' (taken off the shelves) or 'recalled' (when customers are asked to return the product).
The FSA issues Product Withdrawal Information Notices and Product Recall Information Notices to let consumers and local authorities know about problems associated with food.
In some cases, a 'Food Alert for Action' is issued.
This provides local authorities with details of specific actions to be taken on behalf of consumers.
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