Grammy-nominated singer, songwriter and actor Troye Sivan joined forces with A list stars and celebrity friends to mark the beginning of his hotly-anticipated European tour.

The Australian hit-maker, 29, combined with Victoria Secret Model Romee Strijd, Gossip Girl royalty Kelly Rutherford and the Godfather of Punk Iggy Pop to dance the night away in an exclusive beach front party on la Croisette in Cannes.

The star-studded affair, which was published on Sivan’s official YouTube Channel and saw cameos from other A List attendees including Charli XCX, Mura Masa, MIKA and Romee Strijd, is one of the most sought after RSVP list on the Croisette and brought together the biggest name drops on the red carpet for an evening of decadent indulgence.

The film showcases a euphoric evening of indulgence and pleasure and sees Sivan celebrate the launch of his new Honey – Remix EP with Magnum® - during the Magnum® Wherever Pleasure Takes You party at this year’s Cannes Film Festival.

The official backing track to the exclusive video features the Honey Euphoria Remix, which Sivan worked on with Grammy-award winning music producer Mura Masa.

Sivan said: “With music, it’s easy to get one thing right, maybe a lyric that says how you feel, or a production that sounds like what you want, but to get everything right?

“That’s when you can really say you’ve captured a mood or a feeling which is the real challenge and what we’re trying to achieve with our music.”

During the live event, Sivan revealed his sights on his next potential collaboration opportunity - teasing potential upcoming work with Ariana Grande, BTS’ Jimin and a potential collab with 2024’s current queen of pop, Sabrina Carpenter.

The #WhereverPleasureTakesYou campaign invites Pleasure Seekers around the world to embark on an indulgent journey through these exciting new flavour innovations – each designed to capture your imagination and inspire you to enjoy a journey of pleasure, wherever it takes you.

Watch the full behind the scenes edit of the #WhereverPleasureTakesYou Cannes party on Troye Sivan’s official Youtube Channel: