Google searches for farming experiences have soared following the release of the latest series of Clarkson's Farm.

The data from Bókun, a booking management software provider, shows this is part of a wider trend of people planning trips based on TV shows.

Search trends over the past 30 days reveal that viewers of the programme set in Chadlington are taking a significant interest in agriculture.

Google searches for 'Where is Clarkson's Farm?' have surged by 312 per cent since the show's release, while searches for 'Diddly Squat Farm Shop' are up 340 per cent.

There has also been a surge in interest in farm experiences.

For instance, Rutland Farm Park in the East Midlands had a 200 per cent increase in searches in the past week.

Meadows Farm Village in Wales saw an increase of 82 per cent, while Hogshaw Farm in Buckingham saw a rise of 38 per cent.

UK country manager of Bókun, Daniel Hasselbach, said: "The influence pop culture has on tourism is a fascinating phenomenon that continues to shape travel trends globally.

"We’ve witnessed this earlier in the year with Saltburn and Irish Wish, where on-screen magic translates into real-world tourism, breathing new life into destinations.

"At Bókun, we are excited to see how this trend unfolds and contributes to the tourism industry's broader evolution."