An Oxford city centre shop is aiming to stock some Endeavour and Morse themed products.

Oxford Campus Official opened its store in Broad Street to the public on Sunday, March 17, after just a month of refurbishments.

Previously occupied by the Oxford Outlet Store, the unit has been completely transformed since the closure on Friday, February 23.

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Oxford Mail: Director Sally Moss outside the store.Director Sally Moss outside the store. (Image: Newsquest)

Since the rebrand, director Sally Moss has been keen to alter some stock and is now looking for products with a local link to the city including Oxford’s famous fictional detective, Endeavour Morse.

“We are trying to think what is connected to Oxford,” she said.

“We’ll be on the lookout for any books or merchandise surrounding Alice in Wonderland or Narnia for example.

“We are looking for products that people will like so at the minute there’s a lot of books out there but there aren’t many nice Endeavour items out there.

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Oxford Mail: Endeavour's final episode was aired in 2023.Endeavour's final episode was aired in 2023.

“I don’t just want to sell a rubber with Morse’s face on for example.

“We could absolutely sell a range though as one of the routes we want to look at is themes that are connected with the city and that mean something to people.

“A range of products exploring the literary avenue of Oxford including Morse is possible and when this shop was a cafe they even filmed Lewis out here.

ITV detective series Inspector Morse as well as its spin-offs Lewis and Endeavour were all filmed in the city.