Festival organisers are staging a monthly event to promote talented local musicians and bands.
Witney Music Festival, which will take place in June, is a two-day open-air music festival for families on the Leys.
Now the organisers are showcasing the local music scene with a special event on the last Thursday of every month in partnership with Abingdon & Witney College and Studio7 in Witney.
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Chair Eric Marshall said: "The festival has a history of showcasing some of the best new bands at its annual event and it has got us thinking, where is the next big band going to come from?
"It's never been easier to publish your music but never been harder to get it heard.
"All the main festivals are relying on old bands that are reforming and are reluctant to take a chance on a complete unknown. So we want to try and help bands along by creating a platform they can plug in to."
The events will also be a chance for young sound engineers, lighting engineers, videographers, wannabe presenters and band stage and event managers to gain some valuable experience which Abingdon & Witney College hopes to use as part of their course work.
Bands can perform and be interviewed, videoed and have their performance professionally edited by students and shared on www.witneymusicfestival.com where it can be seen by festival promoters.
The next Witney Music Festival Showcase, which costs £5 on the door, is on February 29. To apply go to witneymusicfestival.com/wmf-showcase
Mr Marshall said: "Wychwood Festival and Minster Lovell Music Festival have shown an interest and we are looking for more festivals to come and see the next big thing performing.
"This is genuinely an opportunity for a win win situation where everyone involved is motivated to make a success of something that will help the next generation of bands, engineers and presenters cut their teeth in a real life event."
Meanwhile work is under way on this year's festival set for June 6 and 7, which will see the town council providing core sponsorship and free use of The Leys for the not-for-profit event for the first time.
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The event site consists of a main stage arena, dance tent venue, funfair, trader village, VIP area and a free Inclusive Zone and viewing area in partnership with Bass Therapy.
There will be an on-site bar with beers, cider, wines, mixers, and a variety of soft drinks from sponsors Hook Norton Brewery.
There will also be a wide variety of food vendors on site as well as a selection of retailers.
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