An independent retailer in Oxford's Covered Market has been awarded Best Dressed Christmas window display.
Crystal Spirit Emporium, run by Sarah-Jane Nichols, offers a range of crystals, aromatherapy oils and other products.
The award was handed out by Councillor Lubna Arshad, Lord Mayor of Oxford.
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Oxford City Council opened voting for the competition before Christmas, asking residents to use the 'like' or 'love' reaction for their favourite display on a Facebook post showcasing the nominations.
Ms Nichols, a former children's disco business owner, established the emporium following experiences in her mother's crystal store in Swindon.
Crystal prices range from 50p to more than £1,000, with products originating globally.
Ms Nichols maintains that the beauty of the crystals have a universal appeal, regardless of one's belief in their spiritual properties.
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