Sainsbury’s has welcomed customers back to its Witney supermarket on Black Friday following a temporary closure.

The mayor of Witney Owen Collins joined colleagues and customers to celebrate the relaunch of the store, with six of Sainsbury’s Witney’s longest-serving colleagues cutting the ribbon to declare it open again.

The store, which closed on November 11 for finishing touches, has been given a new look in response to feedback from customers.

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The supermarket giant said customers told them they were looking for "more creativity and excitement" when shopping.

Oxford Mail: Refurbished Sainsbury's Witney

New lines in the store include a Kitchen Deli, a new speciality ready meal range, new cheese and charcuterie displays with speciality cheeses and continental meats, a refreshed Sushi counter with hot and cold Japanese-inspired dishes and a new department with chilled, frozen and store cupboard items all in one place.

There are also hundreds of new products.

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New technology has been installed in and around the supermarket, including new digital signage and displays to "inspire" customers and make the shop easier to navigate.

A Sainsbury's spokeswoman said the aim is to help customers better focus their visits on different parts of the store based on the type of shop they want to do.

Oxford Mail: Refurbished Sainsbury's Witney

There is also a new Starbucks café inside the supermarket, operated by The Magic Bean Company.

Nigel Fossick, Sainsbury’s Witney store manager, said: “It’s been absolutely fantastic to welcome everyone back to our new-look Witney supermarket today.

"At Sainsbury’s, we’re passionate about providing good food for all of us and it’s with this commitment in mind, along with insightful feedback from our customers, that we’ve made these exciting changes in-store.”

Oxford Mail: Refurbished Sainsbury's Witney

He added: “To my colleagues, our supplier partners and everyone involved in this project in the wider Witney community, I’d like to express my heartfelt thanks for all your support in getting us to this stage.

"We’re really excited to show off our refreshed store and to do more to help our customers in Witney discover the joy of food.”

Sainsbury's said that today it is offering Black Friday deals in-store at Argos across tech, toys, gaming and electricals.