A record label has started selling an unofficial Mary Earps goalkeeper shirt after Nike received criticism for deciding against producing a replica shirt for the Lionesses' number one.

Oxford-based company Alcopop produced its own version of the goalkeeper shirt top following her standout performances in the Women's World Cup 2023, which led to her winning the golden glove award for keeping the most clean sheets in the tournament.

More than 11 million viewers tuned in to watch the final on the BBC, as Earps saved Jennifer Hermoso’s penalty, as they lost 1-0 to Spain at the 75,000-plus seat Stadium Australia in Sydney on Sunday.

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After the game, the record label announced the release of a “100 per cent unofficial” Earps shirt in a social media message.

The label wrote: “Win or lose this tournament, Mary Earps has been a hero and inspiration to so many and, quite frankly, it’s disgusting that *redacted* haven’t bought out her jersey for fans to buy. So we’ve had a go.”

The shirt is designed by Lib Dem councillor Rhi Lee with all profits going to Football Beyond Borders, an education and social inclusion charity that supports young people to finish school with the skills and grades to successfully transition to adulthood.

The Manchester United star, dubbed “Mary Queen of Stops”, previously expressed her dismay over the “very hurtful” decision not to put her replica shirt on sale ahead of the World Cup.

After Sunday’s final, pressure increased on Nike to “step up” and release a Mary Earps shirt, and the company said it is “working towards solutions for future tournaments”.

A Change.org petition started in July calling on Nike to release the goalkeeper shirt has more than 66,500 signatures, with more than 4,500 names added on Sunday.

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The mothers of young goalkeepers inspired by Earps have also criticised Nike for not selling her replica shirt. She was named the world’s best goalkeeper in women’s football by FIFA  in February and is a Euro 2022 champion.

Speaking last month about the shirt snub, Earps said: “I can’t really sugar-coat this in any way, so I am not going to try. It is hugely disappointing and very hurtful.

“It is very, on a personal level, it is obviously hugely hurtful considering the last 12 months especially, and also I think there has been an incredible rise in goalkeeping participation over that year.

“I go into grassroots clubs and I am asked to bribe people to go into goal, and I have been to more clubs recently and that’s not been the case.

“A lot of that has come off the back of the Euros, but also some of my success this year."

England men’s keeper Jordan Pickford does not have a replica goalkeeper shirt available for purchase at the England store.

A Nike spokesman said: “Nike is committed to women’s football and we’re excited by the passion around this year’s tournament and the incredible win by the Lionesses to make it into the final.

“We are proudly offering the best of Nike innovation and services to our federation partners and hundreds of athletes.

“We hear and understand the desire for a retail version of a goalkeeper jersey and we are working towards solutions for future tournaments, in partnership with Fifa and the federations.

“The fact that there’s a conversation on this topic is testament to the continued passion and energy around the women’s game and we believe that’s encouraging.”