Lucy Giuliano outlines her goals for cyclists after taking on the role of new campaigns director for Cyclox.
I started as Cyclox’s new Campaigns Director last month. I’m thrilled to have joined Cyclox at an exciting time for cycling in Oxford as we continue to call for safer streets for all.
As my new role covers a range of responsibilities, I thought it would be helpful to share more about my background and my focus.
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My background:
Cycling has always been part of my life and I have cycled for as long as I can remember. Whether it’s commuting to work or the weekly shop, from the busy streets of Beijing to the dusty roads of Burkina Faso cycling has been my principal form of transport wherever I’ve lived.
Now with electric assistance and spray painted bright yellow, my cycle has also become my mobility aid after I developed long-term health conditions.
After studying languages at university, I worked in the UK and abroad in education, volunteer management and digital communications before starting to work in cycling at London Cycling Campaign, RideLondon and Love to Ride.
Through these experiences I noticed how male dominated the cycling sector is, so I set up Spoke Out in my home city of Derby to support, encourage and empower more girls, women and non-binary people to cycle.
Research and lived experience show that the demographics I work with face specific barriers to cycling.
I’ve therefore designed, sought funding for and run free, community led initiatives to address and overcome these such as women-led maintenance workshops to learn how to fix pesky punctures, and cycling skills sessions to build confidence riding on the road.
Advocating for better cycle infrastructure has always been at the core of all my work as I know that safety is often identified as the biggest barrier, so I started Kidical Mass rides in Derby, partnered with the council and local shopping centre to create a new secure cycle storage facility and led campaigns such as see us and cats not cars to highlight road safety.
My focus:
My primary purpose at Cyclox is our Vision Zero campaign which is an integral part of our three-year strategy.
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Vision Zero is an approach to road safety based on one central idea: that every death or serious injury on the road is preventable.
Cyclox launched this campaign after the tragic deaths of four young women on their cycles in a two-year period, all at junctions and all in collision with large vehicles.
My role is to work collaboratively with key organisations in the city, such as the council, and the wider community in Oxford to deliver engaging projects to achieve the below aims, with our main ask being to move the council’s target for realising Vision Zero from 2050 to 2030.
1: High quality protected cycle lanes
2.: Safe junctions and crossings for people walking and cycling
3: A 20 mph speed limit across the city
4: Safety standards for HGVs coming into the city and their drivers trained in safe urban driving.
5: A significant reduction in car trips
In the past few weeks, I’ve made a start on reviewing junctions, discussing our volunteering opportunities, meeting with the Cyclox team and getting ready for our big fundraising drive later this year.
Get in touch
I hope to bring a positive, innovative and creative approach to cycle campaigning as I develop our campaign in the upcoming months so from cycling stories to concerns about road safety, I am keen to listen and learn from a diverse range of perspectives to get to know you and Oxford.
If you want to get in touch or have a chat, you can reach me at lucy@cyclox.org
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About the author
Andy is the Trade and Tourism reporter for the Oxford Mail and you can sign up to his newsletters for free here.
He joined the team more than 20 years ago and he covers community news across Oxfordshire.
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