Moss Bros, the menswear retailer, has announced the opening of a new store at the Westgate Centre in Oxford.

Branded as ‘Moss’ and spanning 1,986 sq ft, the store is upsizing from a 'temporary' site to a larger, permanent unit.

The chain was previously in Cornmarket, before moving to the shopping centre after it was revamped in 2017 in a £440m makeover.

READ AGAIN: 50 pictures from Oxford anti-LTN march

This new store will showcase the best the retailer has to offer, from casual to formal wear.

Moss said the shop has been specifically designed for a customer experience the post-pandemic Oxford shopper is looking for.

This includes a dedicated style suite and fitting room appointments designed to deliver a true VIP experience.

Moss will showcase the best of its ready-to-wear items.

Oxford Mail:

This includes the brand’s successful casualwear offer, and ready-to-wear edits in collaboration with Fred Sirieix.

"As we continue our new store expansion programme, we're pleased to upsize our Westgate Oxford store to a larger permanent unit, in one of the most innovative and productive cities in the UK,” says Brian Brick, Moss’ CEO.

"We designed the store to focus on our new product offering, centred on the customer experience. The interior is pared back, allowing our offerings and services to stand out.

"Take our Custom Made option, where we reconsidered our approach to ensure the service is as individual as our customers are. We created a space where you can have a coffee and relax while you design your perfect suit with the help of our style experts."

READ AGAIN: Nine photos reveal true Oxford of the 1960s

Mr Brick added: "We've taken our tailoring know-how and developed a product selection for SS23 that has high-quality, versatile pieces at its heart, that can be worn again and again.

"This new store is an ideal space to discover a new look for Moss, with clothes that reflect our customers’ lives now."

Brendan Hattam, centre director at Westgate Oxford, said: “We’re thrilled to announce the reopening of Moss after its relocation to a larger, permanent unit.

Oxford Mail:

“With a specially curated in-store atmosphere, designed to heighten customer experience, and a larger menswear offering ranging from casualwear to custom-made suits, we are sure guests will love the new and improved store.”

READ AGAIN: Paperchase to close at the Westgate Centre

Moss said its SS23 collection ‘Made for Life’ will emphasise quality, with pieces that reflect consumer tastes for longevity.

The chain added customers can expect versatile designs that feature quality fabrics from Italy and Japan.

"Think casual double-breasted suiting, rich linens, lightweight tweed, cotton and merino, in relaxed silhouettes that can be layered or worn as a statement on their own," a spokesman added.

Read more from this author

This story was written by Andy Ffrench, he joined the team more than 20 years ago and now covers community news across Oxfordshire.

Get in touch with him by emailing: Andy.ffrench@newsquest.co.uk

Follow him on Twitter @OxMailAndyF