Emergency services rushed to a car crash near an Oxfordshire town supermarket on Wednesday afternoon.
Firefighters from Didcot and Abingdon worked alongside South Central Ambulance to stabilise a motorist who had been involved in a single-vehicle road traffic collision.
This took place just outside Didcot near the Greenwood Way Asda store at around 1.30pm.
A statement from Oxfordshire Fire and Rescue Service said: "On arrival, crews found the driver with suspected spinal injuries inside the vehicle."
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The crews cut the roof of the car to allow the occupant to be removed on a spinal board after being stabilised inside the vehicle.
Oxfordshire Fire and Rescue Service issued a reminder of general advice and tips on driving - particularly in cold weather - following this crash.
These can be found at www.365alive.co.uk/cms/content/its-not-worth-risk.
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