A CONVENIENCE store in Wantage has been slammed for up charging the price of a popular hydration drink.

Wantage Convenience Store, which recently opened in Market Place, has been criticised for charging £9.99 for the drink which usually sells for £2 per bottle.

The brand by KSI and fellow influencer Logan Paul has been extremely popular and hard to purchase due to demand.

READ MORE: Conservative councillor criticises 'record high' 4.99% tax hike

One resident, speaking to the Oxford Mail, said: “How can the store get away with this?”

The creators of Prime themselves have said it is ‘frustrating’ seeing the price of bottles increased.

Speaking to BBC Newsbeat, KSI said: "I genuinely, I hate it. I hate the reselling. I hate it. I want everyone to have Prime at a reasonable price."


Read more from this author

This story was written by Gee Harland. She joined the team in 2022 as a senior multimedia reporter.

Gee covers Abingdon, Didcot, Wallingford and Wantage.

Get in touch with her by emailing: gee.harland@newsquest.co.uk

Follow her on Twitter @geeharland