A WELSH businessman from Oxford has paid £34,400 for the number plate WEL 5H at a DVLA Personalised Registrations auction held at the Celtic Manor Resort in Newport, South Wales.

The businessman, who wishes to remain anonymous, says he made the purchase to celebrate Wales' Grand Slam rugby success and he intends to display the number on his new Mercedes CL 500 car.

WEL 5H was the first lot in a three-day auction of 1,500 distinctive registrations and according to Damian Lawson, marketing manager for DVLA Personalised Registrations, the plate sold for three times the expected value.

He said: "The atmosphere in the auction hall was electric.

"We received many bids by post, on the Internet and by phone as well as attracting a large crowd in the hall itself."