Jeremy Clarkson's planning application to build a bigger car park at Diddly Squat Farm Shop has been refused.

The proposals would have seen the number of spaces jump from 10 to 70 with four disabled spaces and cycle parking all marked out with straw bales.

New entry and exit points would be built off Chipping Norton Road as well as a storage compound.

Mr Clarkson, who films his hit TV show Clarkson's Farm at the site, had divided locals with around 30 objection comments and a similar number in favour on the council's planning portal.

The application was refused on Friday 6 May by West Oxfordshire District Council.

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WODC's development manager Abby Fettes said: "By reason of its location, size and design the proposed development would not be sustainable and would not be compatible or consistent in scale with the existing farming business or its open countryside location.

"[It] would have a visually intrusive and harmful impact on the rural character, scenic beauty and tranquillity of the Cotswolds Area of Outstanding Natural Beauty and Wychwood Project Area."

In January, Mr Clarkson was refused permission to convert his lambing shed into a 60-seat restaurant/cafe and a car park with 70 spaces.

Some locals praised the plans as helping to stop visitors parking on nearby roads and have accused opponents of being motivated by ‘jealousy’.

But critics say the broadcaster is creating a "Jeremy Clarkson theme park" and have called his shop an 'eyesore'.

Planning documents for the latest application said that there was not sufficient parking to deal with the number of visitors to the shop and the plans aimed to reduce congestion and visitors parking on the road.

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Plans were for a tarmaced entrance and separate exit, a fenced paddock screened from the road by a new hedgerow and wildflower margins.

Oxford Mail:

Chadlington Parish Council objected to the application, saying it "would remove some, but not all, vehicles from the road given the visitor numbers experienced, and would not reduce the current number of vehicle movements in the area which is a safety concern".

Thames Valley Police's crime prevention design advisor Kevin Cox said the applicant must provide details of what would be done to control parking at busy times to stop "safety issues and disruption and a subsequent demand on police resourcing as seen previously".

However, those in favour said parking facilities for the farm shop are much needed and will ease pressure on surrounding roads while boosting the local economy.